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Sentiment measures how positively or negatively AI assistants portray your brand, and your competitors, in their answers. It turns the tone of AI responses into something you can track over time and compare across brands.

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Two views

The summary shows positive, neutral, and negative counts per brand. It includes your site and each of your tracked competitors, so you can see who AI speaks well of and who it does not.

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Sentiment on the citations page

Sentiment is not limited to this page. On the Citations page it appears as both a column and a filter, so you can jump straight to the positive or negative answers behind any change you see here.

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Availability

Sentiment is available on some plans, and covers up to the last year of data.

Citations

Filter citations by sentiment to read the answers behind the trend.

Competitors

Compare how AI portrays you against each rival.