Agent analytics

Agent analytics shows the real AI agent and crawler traffic hitting your own site. It tells you which AI vendors crawl you, which URLs they read, and how that activity changes over time.

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How this differs from citations

Citations and agent analytics answer two different questions:

• Citations measure whether AI answers cite you. See Citations.
• Agent analytics measures whether AI bots are actually fetching your pages.

A page can be crawled without being cited, and cited without being freshly crawled, so it helps to watch both.

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What the page shows

Cards across the top give you the headline numbers:

• Total visits
• Unique agents
• Unique pages
• Top vendor
• Top agents

You can filter by vendor, read a visits over time chart, and drill into a per-URL and per-folder table to see exactly which pages the agents read.

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Set up agent analytics

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Availability

Agent analytics is available on some plans. Once it is on your plan, complete the setup above to start collecting data.

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