Running an audit
Click New audit to open the dialog. You have three modes.- Full site
- Single URL
- Select pages
On the Full site tab, Hikoo audits every page it has discovered for the selected website. Use this for a complete picture of your AI readiness.
Audits are scoped to the website selected in the site switcher. Switch sites in the sidebar to audit a different property.
How pages are scored
Each page is scored against a weighted criteria catalog that mixes static checks and LLM checks. Static checks read your page directly. LLM checks use a model to judge qualities that are hard to measure mechanically, such as whether a heading reads like a real question. Criteria are scoped by page category, so a blog post is judged by different rules than a product page. Categories include home, blog post, product, e-commerce product page, service, FAQ, and landing page. A set of site-wideGLOBAL checks applies to the property as a whole.
Example criteria
Global checks
Global checks
llms.txtexists and is well formed.robots.txtexists and allows AI crawlers.sitemap.xmlexists.
On-page GEO checks
On-page GEO checks
- Article schema or another relevant schema is present as JSON-LD.
- The page has a clean H1 to H2 to H3 heading hierarchy.
- The page loads in under 3 seconds on mobile.
- No content is hidden behind JavaScript.
- Headings are descriptive and question-style.
- Metadata is strong.
- E-commerce product pages meet their page-specific requirements.
Audit results
When an audit completes, the summary shows:- Overall score, displayed as a ring.
- Pages analyzed, the total number of pages evaluated.
- Average page score, the mean score across those pages.
- Assessment, a plain-language rating of Excellent, Good, Needs work, or Poor.
- Pages with errors, so you can jump straight to what needs attention.
Page-level detail
Open any page in the audit to see its full breakdown. Each page lists every criterion with a pass or fail result and a recommendation for the ones that fail. Criteria are grouped into areas so you can see where the weakness is, covering performance, accessibility, SEO, and best practices. Score charts show how the page performs across those areas.Audit actions
From an audit you can:- Sync to pull in the latest results.
- Export the audit.
- Archive an audit you want to keep but set aside.
- Delete an audit you no longer need.
Quotas
Your plan determines your audit quotas. Three limits apply:- Audits per month, how many audit runs you can start in a billing period.
- Audited pages per month, the total pages you can evaluate across all runs.
- Page limit per audit, the largest number of pages a single run can cover.
Related guides
Health
Check your site-wide technical readiness for AI discovery.
Pages
Browse your indexed pages and their per-page audit scores.
Elevate
Close content gaps and generate articles from your findings.
Marketing plan
Turn audit findings into a prioritized task board.