The gap list
Elevate presents a list of gap suggestions. Each one carries a priority and a content type so you can decide what to work on first.- Priority is one of high, medium, or low.
- Content type describes the format to create: article, blog post, landing page, guide, how-to, FAQ, listicle, comparison, playbook, or checklist.
- Why to create it, the case for filling this gap.
- A content brief to guide the writing.
- Context around where the gap comes from.
- The original query that exposed it.
- Your closest existing page, so you can decide whether to write something new or improve what you already have.
Working a suggestion
Each suggestion has its own actions:
When you click Mark as written, a dialog opens. Paste the URL you published, and optionally run an audit on that page at the same time so you can check how it scores.
Suggestions move through a clear status flow:
New to Accepted to Written, or Dismissed at any point.
How Elevate finds gaps
Hikoo compares your own pages against the topics competitors get cited for, matching on meaning rather than exact wording. Where competitors are cited on a topic and you have no strong page, a gap appears.Elevate runs against a monthly quota per website. Your plan determines how many analysis runs you get each month.
Where to go next
Marketing plan
Turn accepted gaps into scheduled tasks you can track.
Source intelligence
Pair content gaps with the sources that would cite you.
Pages
Index more of your site so gap detection has more to compare.
Competitors
Add the rivals whose coverage defines your gaps.