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A prompt is a natural-language question that Hikoo runs against AI assistants to see whether your brand gets cited. Your prompts are the tracked query set behind every citation, so writing good ones is the foundation of the whole dashboard.

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The prompts page

The Prompts page shows your prompts as a list, with stat cards across the top for quick health: All, Winning, At risk, Unclaimed, and Average visibility. Each prompt row summarizes how you are doing on that question:
  • Visibility score and citation rate
  • The platforms that cite you on it
  • The competitors cited alongside you
  • The markets it is tracked in
  • Sentiment of the answers
  • A status of winning, at risk, losing, or unclaimed

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Add a prompt

You can add prompts three ways.
Write a single prompt yourself. Use this when you know the exact question you want to track.

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Classify prompts

Classification helps you slice your prompts by how buyers actually ask. Each prompt can carry:
  • A search intent: informational, comparative, transactional, or navigational.
  • A journey stage: discovery, consideration, decision, or retention.
  • A source keyword it came from.
These values can be AI-generated, so you can classify a large set without tagging each one by hand.

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Organize and act in bulk

Group prompts by topic, by journey stage, or by none, then search and filter to find what you need. Select prompts to run bulk actions: select all, delete, tag, retarget market, move to topic, or export.

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Prompt volume

Prompt volume estimates how much AI search demand a prompt has, so you can prioritize the questions people actually ask. It is available on some plans.

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Prompts beyond your plan

Your plan sets how many prompt slots each website gets, and a usage bar shows your current use. If you go over that limit, the extra prompts are paused under Beyond your plan and can be restored. Adding more slots reactivates them.
Paused prompts stop collecting new citations until you restore them.

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Prompt detail

Open a prompt to see how it has performed:
  • Visibility over the last 30 days
  • Your best rank and coverage
  • A per-platform breakdown
  • The latest answers AI assistants gave
  • The citations and competitor citations tied to the prompt
Write prompts the way real users ask AI assistants. Natural, specific questions match how people actually query, which makes your tracking reflect real demand.

Topics

Group prompts into themes that drive filtering everywhere.

Citations

The answers your prompts produce, matched and ranked.

Search queries

What AI assistants actually search while answering your prompts.