Competitors

The Competitors page is your Battlemap. It shows how your citation performance compares to the other brands you track, so you can see where you lead, where you are behind, and exactly where to act next. Everything on this page respects the shared filter bar. Change the time range, platform, or market and every number, chart, and table updates to match.

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Your position at a glance

The top of the page answers one question first. Are you winning or losing?

• A share of voice donut splits every citation across you and your tracked competitors, so you can read your slice of the total instantly.
• KPI tiles summarize your citations, average position, and share.
• A headline states where you stand in plain language, for example that you are leading or that you are behind by N points.

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Rankings table

A ranked table lists every domain you track, yours included, so you can compare like for like. Your own site is highlighted in the table so you can find it without scanning.

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Managing competitors

You can add competitors during onboarding or at any time from this page. The number of competitors you can track is set by your plan. The page shows your usage as X of limit so you always know how many slots remain.

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Competitor suggestions

Hikoo watches your citations and surfaces brands that keep appearing next to you but that you are not yet tracking. These appear on the Competitor suggestions sub-page.

• Each suggestion shows its citations and when it was last seen.
• Promote a suggestion to start tracking it as a full competitor.
• Dismiss a suggestion to remove it from the list.

A badge in the sidebar shows how many suggestions are waiting for you.

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Competitor detail

Open any competitor to see a full profile of how they earn AI citations.

• A trend of their citations over time.
• Their share of voice and average position.
• Their total citations.
• Top topic ranks, so you can see the themes where they are strongest.
• A narrative summary that explains their position in words.
• The sources that cite them.

Use this view to understand not just that a competitor is ahead, but why.

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Movement and momentum

Rankings tell you where things stand today. The movement views tell you which way they are heading.

• Velocity shows how fast each brand is gaining or losing citation share.
• Top movers groups brands into risers, fallers, and emergent newcomers.
• Quick wins lists recoverable topics where a small effort can regain ground, each paired with a playbook.
• Lost ground collects the topics where you have slipped behind.

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Lost ground detail

Open a Lost ground topic to enter the interactive Battlemap. It walks you through a guided flow: you are losing here, here is how to fix it, and did it work. Inside a Lost ground topic you see:

• Brand ranks for the topic, so you can see who is ahead of you.
• Fix plays, the concrete actions to close the gap.
• Fix-page rows that point to the specific pages to improve.
• Outreach angles that suggest where to earn new mentions.

Work through the plays, then return to check whether your rank recovered.

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Citation share over time

A historical chart tracks how each brand’s citation share has moved across your selected range. Use it to confirm whether a change you made is holding, or whether a competitor is closing in.

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Where to go next