> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryhikoo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sentiment

> Measure how positively or negatively AI assistants portray your brand and competitors

**Sentiment** measures how positively or negatively AI assistants portray your brand, and your competitors, in their answers. It turns the tone of AI responses into something you can track over time and compare across brands.

## Two views

<Tabs>
  <Tab title="Summary">
    The summary shows positive, neutral, and negative counts per brand. It includes your site and each of your tracked competitors, so you can see who AI speaks well of and who it does not.
  </Tab>

  <Tab title="Trend over time">
    The trend view plots sentiment over time, bucketed by day or by week. Use it to catch a change in tone after a launch, a review, or a competitor's move.
  </Tab>
</Tabs>

## Sentiment on the citations page

Sentiment is not limited to this page. On the [Citations](/guides/citations) page it appears as both a column and a filter, so you can jump straight to the positive or negative answers behind any change you see here.

## Availability

Sentiment is available on some plans, and covers up to the last year of data.

## Related

<Columns cols={2}>
  <Card title="Citations" icon="quote" href="/guides/citations">
    Filter citations by sentiment to read the answers behind the trend.
  </Card>

  <Card title="Competitors" icon="git-compare" href="/guides/competitors">
    Compare how AI portrays you against each rival.
  </Card>
</Columns>