> ## Documentation Index
> Fetch the complete documentation index at: https://docs.tryhikoo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> Benchmark your AI citation performance against competitors with the Battlemap

The Competitors page is your Battlemap. It shows how your citation performance compares to the other brands you track, so you can see where you lead, where you are behind, and exactly where to act next.

Everything on this page respects the shared filter bar. Change the **time range**, **platform**, or **market** and every number, chart, and table updates to match.

## Your position at a glance

The top of the page answers one question first. Are you winning or losing?

* A **share of voice** donut splits every citation across you and your tracked competitors, so you can read your slice of the total instantly.
* KPI tiles summarize your citations, average position, and share.
* A headline states where you stand in plain language, for example that you are **leading** or that you are **behind by N points**.

<Info>
  Share of voice is your share of all citations recorded across you and your competitors. Read more in [Citations](/guides/citations).
</Info>

## Rankings table

A ranked table lists every domain you track, yours included, so you can compare like for like.

| Column               | Description                                          |
| -------------------- | ---------------------------------------------------- |
| **Rank**             | Position across all tracked domains.                 |
| **Competitor**       | The brand and its domain.                            |
| **Citations**        | Total AI citations recorded in the selected range.   |
| **Average position** | The typical placement of the brand when it is cited. |
| **Share**            | Percentage of all citations captured by the brand.   |

Your own site is highlighted in the table so you can find it without scanning.

## Managing competitors

You can add competitors during onboarding or at any time from this page.

<Steps>
  ### Add a competitor

  Click **Add competitor**, then enter the brand name and its URL. Hikoo starts tracking their citations alongside yours.

  ### Edit and add aliases

  Open a competitor to edit it. You can add **aliases**, the alternative names a brand is known by. Add as many as you need so citations that use a different spelling or a sub-brand still count toward the right competitor.

  ### Remove a competitor

  Remove any competitor you no longer want to track. This frees a slot against your plan limit.
</Steps>

The number of competitors you can track is set by your plan. The page shows your usage as **X of limit** so you always know how many slots remain.

## Competitor suggestions

Hikoo watches your citations and surfaces brands that keep appearing next to you but that you are not yet tracking. These appear on the **Competitor suggestions** sub-page.

* Each suggestion shows its citations and when it was **last seen**.
* **Promote** a suggestion to start tracking it as a full competitor.
* **Dismiss** a suggestion to remove it from the list.

A badge in the sidebar shows how many suggestions are waiting for you.

<Note>
  Competitor suggestions are available on some plans.
</Note>

## Competitor detail

Open any competitor to see a full profile of how they earn AI citations.

* A **trend** of their citations over time.
* Their **share of voice** and **average position**.
* Their total **citations**.
* **Top topic ranks**, so you can see the themes where they are strongest.
* A narrative **summary** that explains their position in words.
* The **sources** that cite them.

Use this view to understand not just that a competitor is ahead, but why.

## Movement and momentum

Rankings tell you where things stand today. The movement views tell you which way they are heading.

* **Velocity** shows how fast each brand is gaining or losing citation share.
* **Top movers** groups brands into **risers**, **fallers**, and **emergent** newcomers.
* **Quick wins** lists recoverable topics where a small effort can regain ground, each paired with a playbook.
* **Lost ground** collects the topics where you have slipped behind.

## Lost ground detail

Open a Lost ground topic to enter the interactive Battlemap. It walks you through a guided flow: you are losing here, here is how to fix it, and did it work.

Inside a Lost ground topic you see:

* **Brand ranks** for the topic, so you can see who is ahead of you.
* **Fix plays**, the concrete actions to close the gap.
* **Fix-page rows** that point to the specific pages to improve.
* **Outreach angles** that suggest where to earn new mentions.

Work through the plays, then return to check whether your rank recovered.

## Citation share over time

A historical chart tracks how each brand's citation share has moved across your selected range. Use it to confirm whether a change you made is holding, or whether a competitor is closing in.

## Where to go next

<Columns cols={3}>
  <Card title="Citations" icon="quote" href="/guides/citations">
    See the individual AI answers behind every number on this page.
  </Card>

  <Card title="Source intelligence" icon="search" href="/guides/source-intelligence">
    Find the third-party sources that feed competitor citations.
  </Card>

  <Card title="Elevate" icon="chart-line" href="/guides/elevate">
    Turn competitor gaps into content opportunities you can act on.
  </Card>
</Columns>